Asian Tour launches phase two of #WhereitsAT campaign with another strong message
Sentosa, Singapore: A captivating series of monologue video promos featuring Asian Tour golf stars will be rolled out starting from today as phase two of its highly successful #whereitsAT campaign.
The region’s leading golf heroes including Thongchai Jaidee, Jeev Milkha Singh, Scott Hend, Kiradech Aphibarnrat and Liang Wen-chong, who are all Asian Tour Order of Merit champions, took time off from their busy playing schedules to participate in this comprehensive promotional campaign for the Asian Tour.
The all-new video promos will offer an exciting glimpse of their golfing backstories and rise to prominence. It will be supported by feature stories and a digital print campaign on the Asian Tour’s social media platforms and official website.
A contest will also be launched to coincide with the campaing where one lucky winner will win a 4 day/ 3 night trip to an Asian Tour event where he or she will be invited to play in the tournament’s pro-am and enjoy VIP hospitality access. Further details will be announced on www.asiantour.com.
The initial launch of #whereitsAT last October was a huge hit with a series of video promos, driven largely by The Rallying Call, reaching millions of golf fans around the world.
Apart from the Asian Tour’s social and digital platforms which include YouTube, Instagram, Twitter, Facebook and Weibo, the bite-sized monologues will also be broadcast by many of the Tour’s global television broadcasters as well as Bloomberg TV, which is one of the official international media partners of the Asian Tour.
Asian Tour CEO Josh Burack said: “Last year’s launch of #whereitsAT was a resounding success. We are very confident phase two of this campaign will be as popular and engaging with our fans.
“The Asian Tour is the birthplace for many of our players as this is where they cut their professional teeth and made their mark. We want to convey this message through our monologue video promos and use our heroes to highlight the growing prominence of the Asian Tour in world golf.
“We will also launch a competition on social media for our fans to reward the winner with a trip to one of our events on the Asian Tour as part of our efforts to recognize the support of our fans.”
The latest campaign will continue to reiterate the Asian Tour’s acronym, ‘AT’ to the audience as it continues to position the Tour’s brand in an engaging and captivating manner.
India’s Jeev Milkha Singh believes more fans will identify with the Asian Tour through this latest campaign. “I had a good time during the filming of the monologue video promo. It brought back great memories as I recalled how I first started out on the Asian Tour and the success I’ve enjoyed over the years.
“More importantly, I hope my story will inspire and tell everyone that the Asian Tour is the place to be and that’s where the future and the action is,” said Singh, who is a two-time Asian Tour number one and a six-time winner.